We love that London Cocktail Week continues to attract people from all over the world to London for a city-wide celebration like no other! The cocktail capital of the world is taken over for eleven days straight... with a joyous amount to see, do - and of course drink.
London Cocktail Week provides the opportunity to explore the best bars London has to offer by using our Curated Cocktail Tours as your guide... Dine at secret suppers in unheard of locations, or taste drinks from a New York bar you've never been able to visit - by keeping up to date with our Event Schedule. Plus in 2023, we made some new and very exciting additions for those seeking the extra special, taking place in the very best bars - not only in London - but the world, included in our Connoisseur's Collection.
THE CURATED COCKTAIL TOURS
The backbone of London Cocktail Week (and the element which has been going since the festival began in 2010), saw hundreds of bars offering specially created £8 Signature Cocktails for wristband-holders only. Each bar we partnered with was hand-picked for excellence and with the wristband valid for the full length of the festival - you could visit and explore each of the venues at your own pace, selecting from the Curated Cocktail Tours we had created especially.
"Explore the best bars London has to offer by using our Curated Cocktail Tours as your guide"
EVENTS
As always - we promoted a whole schedule of unrivalled events. Many of these were ticketed - so if you're planning for 2024 it's definitely worth getting in there quickly when the events timetable is announced. Some events were solely for hospitality trade members - while some were aimed at enthusiastic amateurs - but whether you were looking to hone your skills at a cocktail masterclass, interested in mixing cocktails to music, or wanted to sit back and let someone else make the drinks - perhaps from one of the many visiting international bars here for a takeover - there really was something for everyone.
"Launched in 2023, The Connoisseur's Collection is a programme of luxury experiences, showcasing some of the very best bars in the world"
In 2023, for the first time ever, we included some of the city's most award-winning and revered bars in the festival. If you're the type to seek out unique experiences that you can't find in the everyday, wanting to delve further into the world of drinks and experience something you'll be talking about for years to come then the Connoisseur's Collection was for you! Think intimate money-can't-buy whisky tastings from the top shelf of Sexy Fish's unbelievable collection... A very special Omakase with the Aubrey's Bar Director, or the chance to sip on an authentic vintage Bacardi Daiquiri with fine and rare rum from the 1970s, at the Savoy. This programme of luxury experiences was a way for us to open up London Cocktail Week to those bars that don't quite fit in with the Curated Cocktail Tours, but are an equally vital part of the city's cocktail culture.
