22 August 2025 : Hard deadline for new bar submissions (to be included in the guidebook)

22 August 2025 : Hard deadline for existing bar submissions (to be included in the guidebook)

11 September 2025 : Suggested deadline for bars to submit Signature Cocktails and imagery

11 September 2025 : Suggested deadline for Bartender Knowledge Exchange content

11 September 2025 : Suggested deadline for Connoisseur's Collection content

11 September 2025 : Suggested deadline for all events 

16 September 2025 : Media Announcement of Event Schedule 

19 September 2025 : Social Announcement of Signature Cocktails

24 September 2025 : Hard deadline for all events

01-08 September 2025 : Wristbands and Guidebooks delivered into bars

06 October 2025 : The Bartender Warm Up Party - all participating bars invited

09-19 October 2025 : LONDON COCKTAIL WEEK!

Our suggested deadlines mean your activity will benefit from the maximum promotion available within our festival communications. Our hard deadlines are 'No Flex'. After these dates - additional content or activities will not be considered or included within the festival.