19 August 2024 : Hard deadline for new bar submissions (to be included in the guidebook)

19 August 2024 : Hard deadline for existing bar submissions (to be included in the guidebook)

03 September 2024 : Suggested deadline for bars to submit Signature Cocktails and imagery

05 September 2024 : Media Announcement of Signature Cocktails

06 September 2024 : Suggested deadline for Bartender Knowledge Exchange content

06 September 2024 : Suggested deadline for Connoisseur's Collection content

06 September 2024 : Suggested deadline for all events 

10 September 2024 : Media Announcement of Event Schedule 

20 September 2024 : Hard deadline for all events

23-30 September 2024 : Wristbands and Guidebooks delivered into bars

30 September 2024 : Family dinner - all participating bars invited

03-13 October 2024 : LONDON COCKTAIL WEEK!

Our suggested deadlines mean your activity will benefit from the maximum promotion available within our festival communications. Our hard deadlines are 'No Flex'. After these dates - additional content or activities will not be considered or included within the festival.