Getting a good Signature Cocktail image and video makes a huge difference to the success of a bar’s involvement in London Cocktail Week. The image should be shot as both portrait and landscape so we can select which works best on the site and can crop to all relevant sizes for social assets. It should ideally not be shot on an iPhone, or if this is unavoidable, ensure that the lighting and setting makes it look professionally-shot.
Please take two versions - with the partnering brand in the shot and without it.
We will use the branded image where possible but some press prefer to use unbranded imagery. Video also has a really great impact on your reach, as this is the content that works well on social media.
Within the London Cocktail Week website - we use one key cocktail image per bar. This image auto-sizes so please do not feel you need to stick to a certain pixel size, however it does need to be of good quality so aim for 300dpi (minimum).
If you are in need of professional photos or videos of your Signature Cocktail - our video agency DWBZ Creative have created very affordable packages especially for London Cocktail Week bars. DWBZ Creative are experts in creating content for hospitality businesses & brands. You can find details on their photography package via this link;
