£8 SIGNATURE COCKTAILS IN THE BEST LONDON BARS

The £8 Curated Cocktail Tours are the backbone of London Cocktail Week. This is our way of showcasing the very best bars in the city and guiding our consumers into your venue during the festival.

To be part of the festival, you must submit at least one Signature Cocktail Recipe - which should be available at £8 to people wearing a wristband for the duration of the festival, during all your usual opening hours.
 

If you would like to offer more, that’s great and we can list those on the website too. We would really encourage you to submit a Non-Alc Signature Cocktail - we ask that these are priced at £6. We also have an ongoing partnership with Moët & Chandon who offer stock support for an upgraded Champagne Cocktail - which is priced at £12.

• Signature Cocktail - £8 (required)
• Non Alcoholic Signature Cocktail - £6 (advised)
• Champagne Cocktail - £12 (optional
  
  

It is entirely up to you if you offer these additional drinks. Anecdotally - of course guests love when there’s more options, but there will be no penalty from us if you choose to just go with one.

 

PARTNERING WITH BRANDS

You are able to partner with any drinks brand that you choose to help support the £8 price point. If you would like help finding a suitable brand, please send us an email via [email protected].

If the brand you choose is a sponsor of London Cocktail Week - we will brand-call that liquid within your Signature Cocktail Recipe. We’ll also add a ‘click-to-buy’ link (via The Whisky Exchange) on your bar listing page for the predominant spirit in your recipe.

If the brand you choose to partner with isn’t a sponsor of the festival - that’s no problem - but your Signature Cocktail Recipe on the London Cocktail Week website will simply say “GIN” (for example). 

Whilst the decision is entirely yours, we would recommend you do work with an official sponsor to increase your opportunity for promotion through our comms and theirs. Again, if you would like any brand introductions, please do ask. The deadline we encourage you to work towards to have your brand partnerships and Signature Cocktail recipes confirmed is 03 SEPTEMBER 2024 to maximise promotional opportunities through our channels.