This October, the Spirits Strategies and Innovation Conference will provide attendees with the tools and connections for optimising strategies and innovation in the spirits industry. Attendees will be able to learn of the latest reports and data on the spirits industry, on and off trade insights, game-changing case studies from leading brands, and are also invited to take part in the conference’s 10th anniversary celebrations.

The 2024 agenda ensures there are practical strategies and solutions to take away through a range of engaging session formats: case studies, presentations, panel discussions and Q&As. Suntory Global Spirits, Diageo, Constellation Brands, Moët Hennessy, Brown-Forman and other leading brands will take the stage this year to discuss the key talking points on the agenda; consumer spending patterns and drinking behaviours, packaging and sustainability, strategising for long-term trends, and innovations in technology.

Programme highlights include:

• Bar Talk Q&A: Building a brand through the on-trade - Matt Warren, director of sales and operations, Jim and Tonic; Nidal Ramini, advocacy director, Europe & Emerging International Divisions, Brown-Forman; Claire Warner, head of luxury brand advocacy, Diageo

• Sharing a breakthrough lightweight glass innovation - Jeremy Lindley, global design director, Diageo

• SPOTLIGHT: The spirit of outer space: Elevating your R&D and marketing strategy beyond earth - Rona Mae Stewart, business development & marketing manager at The Exploration Company.

To find out more, please visit the website HERE.