There's no doubt that we're spoilt with the most creative and curious generation of bartenders the world has ever had, with more techniques being adopted and more equipment at their fingertips. But is that what consumers are looking for, or are they just looking for a really well made classic with a handful of ingredients?

Join a panel featuring Nathan Larkin, founder of Speak in Code, Manchester; Tyler Zielinski, London-based cocktail and spirits writer, bar and brand consultant; and Joerg Meyer, founder of Le Lion Bar in Hamburg and creator of the Gin Basil Smash as they debate the conundrum that every bar has when writing a new menu and deciding on what drinks make the list.

SIP Sessions for London Cocktail Week.

Pernod Ricard UK launches SIP (Share. Inspire. Pioneer.) a Global Trade Advocacy program, fostering connections across the Hospitality World and opening a space to discuss the most pressing issues of the Industry.

Join the team for a 2-day SIP Sessions, including Roundtables, Discussion panels & Seminars with industry experts sharing their learnings and insights covering a range topics across the industry; from Diversity and Inclusion to AI in Hospitality.

Join the SIP movement, take your seat at the table.

To see the full schedule, click HERE.

To RSVP for this session, click HERE.

@joinsip_uk @sip_global