Mastering the fundamentals of tasting is essential for bartenders, as it allows them to create balanced, flavourful drinks that leave a lasting impression. Taste, as a sense, is constantly evolving for bartenders, requiring continuous practice with different ingredients. It’s not about what’s good or bad—those are personal preferences—but about understanding and memorizing taste. By honing their ability to engage all senses—taste, smell, sight, and touch—bartenders can elevate their craft, ensuring each cocktail is carefully crafted to enhance the drinking experience.

For industry professionals like Michael Sager, who has worked with wine and spirits for over 20 years, tasting is a refined skill. Known for asking “for a blind” to challenge his palate, his sensorial memory makes him one of the best in the business. Similarly, Carina Soto, with her passion for spirits, particularly agave distillates, and her unique approach to flavors like coffee and perfume, has become a reference in her field. Their combined experience highlights how tasting is not just a skill but an evolving journey, driven by curiosity, practice, and a deep understanding of flavour.

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The Bartender Knowledge Exchange for London Cocktail Week.
A specially-curated programme of hands-on, in venue learning experiences for those working in hospitality.

Designed to offer unrivalled access pre-or-during shift - these collection of peer-to-peer learning opportunities have been specially-created for those who want to learn from some of the best. These experiences are incredibly limited - some with just a handful of tickets available.