Tucked inside the Virgin Hotel Shoreditch, Hidden Grooves is a cocktail bar designed as a retreat from the pace of the city. The interior is warm and tactile, with rich textures, muted tones, and soft, low lighting that together create a calm yet sophisticated mood. At the centre, the bar provides a natural focal point, while the seating has been arranged to accommodate different types of visits — from larger groups gathering for the evening to more intimate spots where conversation flows at an easier pace.

The design balances polish with comfort, making the space feel refined without being formal. Music and lighting shift as the night progresses, encouraging guests to settle in and let time move more slowly. The atmosphere is super social - equally suited to the beginning of an evening or as the setting for one that unfolds late into the night.

Hidden Grooves positions itself as both a destination within the hotel and a neighbourhood bar in its own right. Stylish yet understated, it offers Shoreditch a versatile space where guests can relax, connect, and enjoy the sense of escape the room was designed to provide.