The Spirits Network, which bridges the gap between content and commerce with its unique, shoppable video technology, will be soft launching itself to the UK with a ‘Spirits Network Presents’ pop-up from 18th-22nd October, which will bring the digital experience of its online entertainment platform to life.
Working with a rotating line-up of amazing brand partners, Spirits Network will be transforming The Little Yellow Door into a multifaceted space. Throughout the week, with the super premium gin, Tanqueray No Ten, a studio will see filming for new episodes of Spirits Network’s programme House of Flavour take place in the morning. In the afternoon bartenders from across the UK will be auditioning for the upcoming inaugural UK show Shake Off, launching this winter.
London Cocktail Month wristband holders will be able to enjoy a menu of bespoke cocktails at the Spirits Network bar from 1pm – 11pm. Every day from 5pm – 7pm, join Tanqueray Brand Ambassador, Pippa Guy, in a series of masterclasses exploring flavour, fermentation and the fresh citrus heart of award-winning Tanqueray No. TEN. Cocktail lovers will be able to roll up their sleeves and learn how to brighten up the darker winter nights with cocktails that are alive with freshness. Each guest will receive on arrival a Tanqueray No. TEN Grapefruit gimlet before jumping into the masterclass on how to make the perfect Tanqueray No. TEN cocktail, the best way to get more out of your favourite citrus flavours in your cocktails and even creating your own custom-made ferment to continue the fun at home. Each session is 45 minutes long and will run daily between 17:00 - 17:45 and 18:00 - 18:45. Towards the end of the week, DJs will be helping bring in the weekend for the ultimate Spirits Network party experience. For more information and to book a place on one of the masterclasses, go here.
Spirits Network has been providing 100s of hours of content and original programming to US audiences since 2019, working with celebrities and world-renowned drinks experts to offer insight and advice to drinkers looking to discover spirits, and empowering them to curate, subscribe and purchase what they see. In December, the platform will be launching in the UK with a brand new series, Shake Off. Each week will see contestants compete to blend the ultimate serve and impress the panel of expert judges in order to be crowned Shake Off champion and win a cash prize. UK bartenders interested in appearing on the show are invited to showcase their talents at the daily auditions taking place at the The Little Yellow Door studio throughout the pop-up.