Fernet-Branca continues to celebrate the very core of what the UK bar industry is about; family, community and creativity. 2021 sees the games return in celebration of the reopening of hospitality after a year’s hiatus. Competitors are invited to represent their bars in teams of two and be in with the chance of being crowned the top bar team in the UK. The Barback Games will encapsulate the spirit of what makes the industry great, bouncing back from one of the toughest 18th months its’ ever seen.
Teams, which can be made up of two members in any position at the bar, will compete to win a trip to Milan and will have the honour to design the 2022 Fernet-Branca Coin. Applications for bars to enter ends on 30th September. The legacy of the Fernet-Branca coins was started in 2010 and epitomises respect and recognition for the industry. They are carried by a select group of bartenders worldwide, the coin needs to be matched by another coin-bearer, if they don’t have one, they are buying the drinks.
The competition involves four rounds, inspired by daily tasks carried out in a bar, all against the clock . Taking place at the end of the month-long London Cocktail Week, the Barback Games will offer competitors and spectators complimentary Fratelli Branca drinks, food, and an incredible live performance. Don’t fancy competing? Make sure you sign up to the guest list to support your fellow hospitality family.
Poppy Croft, Hi-Spirits Marketing Manager notes “Bringing back the Barback Games after a year on pause is incredibly important to us and what better way than to see in the finale of London Cocktail Week. The past 18 months have been devastating for the UK hospitality industry and being able to champion and salute the UK’s finest bar teams is paramount. Fernet Branca has long been known to support the core workers in this industry and we can’t wait for the games to begin again and celebrate the hospitality industry, it’s been too long”.
To Enter The Games
Enter your bar team at www.fernet-branca.co.uk/barbackgames applications are open until the 30th September.
To Get your name on the Guest List
Sign up here, www.fernet-branca.co.uk/barbackgames or ask your local rep for a wrist band to guarantee entry on the night.
The Barback Games 2021 takes place at the Village Underground in London on the 28th October.