When we asked the thousands of guests that attended the 2020 festival if they liked it as a month... the answer was a fairly positive 96% yes. So who are we to argue!? We're here solely for your pleasure - and so, once again the 2021 event will stretch the full month - 01-31 October 2021.
We all know the last eighteen months have been... shall we say... challenging - so we're here, sticking to our guns, standing our ground and repeating all the good stuff that happened last year as we edge our way back to normal.
The Cocktail Tours will continue - 250 of the very best bars in London will be throwing open their doors and welcoming those with a festival wristband. Cocktail prices have increased to £7 but we all know this is still outstanding value in a city like ours, in bars like these.
Wristbands are £15 and once you have one, you have 31 days (and nights) to explore the city - venture to new neighbourhoods or maybe discover your new favourite local. You only need the one wristband for the whole month but if you're out with friends - they all need one too to enjoy the discounted drinks.
There will be a month-long schedule of Ticketed Events and some venues will also be hosting immersive pop-ups or extended special menus curated especially for London Cocktail Week 2021. We're hoping that travel schedules mean we can get back to having some of the world's best bartenders fly in for guest shifts, so even if holidays aren't quite yet on the cards - it'll be like experiencing a little bit of overseas on your doorstep.
The Cocktail Village isn't happening this year. We've not been given anywhere near enough guidelines to run this safely and successfully. We're sorry. We know you all like it. Right now though, bars need support more than ever and so once again we urge you to get out and explore.
For those not quite ready to venture out every night of the month or not London-based - you can still get involved as many of the tastings and masterclasses will be available to access digitally, plus we'll be recreating London Cocktail Week At Home - which means you can have a big selection of the £7 Signature Cocktails delivered direct toy for door wherever you are in the UK.
Festival passes are on sale NOW and are available to collect from any one of the participating bars. London Cocktail Week takes place from 01-31 October - however if there is any kind of lockdown, we will pause in line with government advice. If that happens, tickets will be fully transferable to the new dates. Not that we're talking about that thank you all the same.