London, 21 July 2020 - The organisers of London Cocktail Week announced today that the 2020 festival will be taking place - and will be running for the entire month of October.
Four leading spirits portfolios – Brown-Forman, Diageo, Edrington-Beam Suntory & Moët Hennessy – have committed their support alongside 26 individual brands. Together they have joined forces with the festival’s co-owners – Hannah Sharman-Cox, Siobhan Payne and brothers, Rajbir and Sukhinder Singh, to ensure the festival can go ahead this year. Collectively they will be celebrating and supporting the London bar scene and giving consumers a renewed reason to get back to some of the capital’s very best bars during the month of October.
COVID-19 has had a crippling effect on the London hospitality scene over the last few months, and the festival’s founders felt it imperative to adapt the mission of London Cocktail Week to support the industry. The Cocktail Village will not run in 2020 and instead all efforts will be focused on driving much needed revenue to the partnering venues – the majority of which are small owner-operated businesses hard hit by the pandemic.
As such, in 2020, London Cocktail Week will be underpinned by a number of fresh commitments to bolster consumer confidence, support responsible operators and reignite supply chains through the £6 Cocktail Tours, in-venue brand activations and the addition of an at-home element.
Festival co-owners and organisers, Hannah Sharman-Cox and Siobhan Payne said:
“We’ve worked tirelessly for a decade to put our city firmly on the map as the cocktail capital of the world and we now occupy a unique position as the conduit between drinks brands, bars and thousands and thousands of consumers. As such, we feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be. We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity.”
Amy Lamé, Night Czar for the Mayor of London said:
“London’s bars and pubs are at the heart of life in the capital. They are community hubs as well as important local employers, so I’m really pleased that this festival can play its part in rebuilding the hospitality industry in the weeks and months ahead.”
Tickets for the 2020 festival will be available mid-August and will be priced at £15 for the entire month of October.