GENERAL FESTIVAL QUERIES
What are the dates?
In 2021, we are running two festivals - because our beloved industry needs all the help it can get after such a long time in lock-down.
1) The London Cocktail Week Warm-Up
Will run for just one week - 05-11 July 2021 and feature 30 venues that do not have the luxury of outdoor seating or any other footfall driver and so have been the worst hit by the pandemic. You’ll need a wristband to be involved, but it’s valid again for the main event…
2) London Cocktail Week - EXTENDED!
Just like last year, we’ll be extending the main festival to the full month of October (01-31 October 2021) to shine an even bigger spotlight on our industry and make sure as many people as possible can get involved in the action. You’ll need a wristband for this one too - and even if you miss the July event - it’s still outstanding value at £15 - valid for the whole month.
What do I get with my wristband?
A £15 wristband grants you access to enjoy £7 Signature Cocktails in hundreds of the very best bars in London for both the Warm-Up and the main festival in October. You can use the wristband as many times as you like and keep enjoying discounted drinks throughout the weeks that the festival is running.
What if I want multiple wristbands for my friends?
How generous you are! If you’ve bought wristbands for your pals you can either add their email addresses at the point of purchase and they’ll receive their own ticket link - or you can opt to receive them all and it’s down to you to collect them on your friends’ behalf.
How do I actually get my wristband?
You’ll receive your email confirmation from our ticket partner - Design My Night. When you arrive at your first bar simply activate the ticket link you’ll have received on email and the bar staff at that bar will give you your wristbands. There will be ample wristbands at every single bar taking part in the festival and they’re fully briefed on what to do. These wristbands will also be removable and fully sanitisable to comply with guidelines.
How do I best plan my evening?
The LondonCocktailWeek.com website is fully mobile-optimised, so you can plan your night out as you go. You can view all our venues on a map, so you can see what is nearest to you while you’re out and about and you can also opt to only show venues that are currently open so you don’t make a wasted journey. If you’re into planning ahead, you can download collections of bars or search results that you stipulate, so you don’t have to worry about losing signal in those lovely basement bars.
Do you offer a NHS or Key Worker discount?
We do and we’re delighted to do so. When you buy your ticket, you can register your profession via our GoCertifyMe partnership and you can buy wristbands for £8 instead of £15. Basically - the first drink of the festival is on us to say thanks for being bloody legends.
THE COCKTAIL TOURS
What do I have to do to enjoy £7 cocktails in London’s best bars during London Cocktail Week?
You’ll need a London Cocktail Week wristband which you can buy online and collect from any of our participating bars. Then simply flash said wristband throughout the month to be served special £7 drinks! All the bars taking part are listed on the LondonCocktailWeek.com website - you can search by area, spirit or bar type as well as on a map or by who is open once it gets past 11pm.
Who gets the money from the cocktails sold on The Cocktail Tours?
100% of all revenue from The Cocktail Tours stays with our bar partners, who also do not pay us to be involved. London Cocktail Week is committed to supporting the participating venues, and ensuring as much revenue is being injected into the hospitality scene as possible!
What if I’m the only one in my group with a wristband, can I get drinks for my friends?
You can personally enjoy all the benefits of the £7 cocktail deals, however the rest of your group will not be able to participate in the deal. Each individual must be wearing their own wristband in order to get the London Cocktail Week £7 Signature Cocktail offer. This therefore means that buying rounds will only be possible where the bartender can see you all have wristbands on. If you’re out and about and you need some extra wristbands - simply buy online and activate immediately. Easy.
Is there a limit to how many cocktails I can have?
There is no limit imposed on the number of discounted drinks you are allowed to consume over the month - you’re an adult and we like to think that you can make good choices about drinking mindfully. However – the point of London Cocktail Week is not to see how many cocktails you can possibly fit in, but to visit new venues, try things you’ve previously not tasted and to support small businesses! Our partnering bars reserve the right not to serve individuals who they believe to be intoxicated, so please drink responsibly.
Is there a limit to how many cocktails I can have per venue?
If there is a limit on the amount of drinks available per person, per venue – this will be clearly listed on the INSIDER INFORMATION on the bars specific page within our website. If you loved the drink, we’re sure they’ll make you another if you ask nicely - or pop back another time during the month.
Can I have any drink on the menu for £7?
Our bar partners work hard to create special menus for London Cocktail Week so no - it’s not every drink on the list that’s £7 - just those that are marked as Signature Cocktails or London Cocktail Week Specials. Some venues have a shortlist of drinks, some have some non-alcoholic options which are priced at £5. If in doubt about the Signature Cocktail available - ask!
How do I see if my favourite bar is involved?
On the website – just use our search functionality and type in the name, or search by area if you’ve got a vague idea where it was but can’t quite remember the name.
I love cocktails, but I don’t want to drink too much, or at all…
Every year we challenge the bars we’re partnering with to create a no alcohol or low alcohol cocktail option to go alongside their main Signature Cocktail. This means that you can choose to take things more slowly - or not drink alcohol at all if you prefer! Most, but not all bars are offering this so make sure you check in advance on the website.
I don’t live in London - can I still enjoy London Cocktail Week?
Yes! We have made sure that there are plenty of digital events to get involved in, and we’ll be recreating our London Cocktail Week at Home partnership with The Drinks Drop, so you can have the Cocktail Tours delivered direct to your door - wherever you live in the UK.
THE COCKTAIL VILLAGE
What about The Cocktail Village? Is that not happening?
Unfortunately, we’ve had to make the very difficult decision not to run The Cocktail Village again this year. We felt that we couldn’t create the sort of experience that our London Cocktail Week guests are used to - with the lack of information available right now. But we know how much some of you love a pop-up… and so as well as offering the £7 Signature Cocktails to Festival Pass holders as usual, many of your favourite venues will be hosting immersive brand takeovers or extended special menus curated especially for London Cocktail Week 2021 - something we’ve not been able to offer quite so widely until last year!
Will there be any events during the London Cocktail Week Warm-Up?
Not this time. This festival is just a sneak-preview of what to expect in October - so for this one - we’re just focussing on the bars.
Where do I see the full timetable of events for the main festival in October?
The full timetable is available on the website and appears in date order. We’ve also grouped types of events together by either day or type for ease of searching. The timetable goes live in September.
I’m ONLY interested in masterclasses – where should I look?
On the Events page of the website – scroll through the collections we’ve made and click through to masterclasses. Or parties. Or pop-ups. Or whatever else takes your fancy. You can also narrow things down by using the search bar!
I work in the hospitality trade and want to only attend trade-appropriate events – where should I look?
There’s a specific trade timetable for London Cocktail Week with tastings and seminars that have been specially created for trade professionals. These are grouped together under Trade Events within the website, and are marked with a Trade-Only flag on the top left corner.
How is London Cocktail Week adapting in light of Covid-19?
The safety of our guests is absolutely paramount to us, and we are taking very seriously our commitment to work with responsible operators who are adhering to all the safety precautions laid out by the government. The pandemic has greatly affected the global hospitality scene, and on top of making sure that we’re operating in a safe manner - we’re also very committed to using the festival to help our bar partners get back on their feet after a very difficult year.
You can read our full statement about the changes to the festival amid Covid-19 HERE
What age must I be to take part?
London Cocktail Week is an over 18 event, therefore ID may be required when collecting or purchasing tickets. Please note, we adhere to the Challenge 25 policy so don’t be offended if you’re lucky enough to look younger than your years. Some bars taking part on the Cocktail Tours operate an over 21 policy but this will be clearly listed on the INSIDER INFORMATION on the bars specific page within the website.